sales enablement system

for carbon reform

I designed sales enablement materials to bridge brand and revenue, giving teams clear language and practical tools so they could focus on evaluating fit and moving decisions forward. Project resulted in:

Sales cycle shortened by approximately 50%
Reduced reliance on ad hoc explanations and custom decks
More consistent, outcome-led conversations across multi-stakeholder buying committees

Role: Marketing Coordinator + Head of Marketing

Focus: Sales Messaging Enablement Strategy Pitch Decks Catalogs Presentations Buyer Education

Timeline: Initial rollout in parallel with brand and web launch, Iterated over 3 years

context and problem

As Carbon Reform entered commercial conversations with a first-of-its-kind technology, sales materials were largely ad hoc. Decks were rebuilt for each conversation, messaging varied by presenter, and explanations depended on individual knowledge rather than shared systems. This made it difficult to scale conversations beyond early adopters.

strategy

I created a suite of sales and enablement materials designed to support education, internal buy-in, and decision-making across complex buying committees. Rather than producing a single pitch, I focused on building modular, reusable assets that reinforced the same narrative while allowing flexibility by audience, industry, and stage.